Maruti Suzuki launches AI-based virtual ‘S-Assist’ for NEXA customers, Auto News, ET Auto


The scan and voice-enabled S-Assist optimizes the application of artificial intelligence and machine learning to provide an online post-purchase experience to customers.
The scan and voice-enabled S-Assist optimizes the application of artificial intelligence and machine learning to provide an online post-purchase experience to customers.

New Delhi: Maruti Suzuki India Limited (MSIL) on Thursday launched an AI (Artificial Intelligence) based 24×7 virtual car assistant app, called “S-Assist” for its NEXA customers.

The scan and voice-enabled S-Assist optimizes the application of artificial intelligence and machine learning to provide an online post-purchase experience to customers, company statement said.

The app provides multi-media content like DIY (Do-It-Yourself) videos and workshop assistance, easy navigation to digital copy of vehicle owner’s manual, and information on warning signs. It enables car owners to take the pictures of any vehicle part on their smartphone and upload. The app would give instant explanation, and access to over 4,120 Maruti Suzuki workshops across India, the company said.

Digitization of car service experience and bringing ease to customer car ownership is our motto. We are proud to announce the launch of India’s first voice-enabled virtual car assistant, S-Assist, to strengthen the digital experience of our customersPartho Banerjee, Senior Executive Director, Service, MSIL

Partho Banerjee, senior Executive director, Service, MSIL, said, “Digitization of car service experience and bringing ease to customer car ownership is our motto. We are proud to announce the launch of India’s first voice-enabled virtual car assistant, S-Assist, to strengthen the digital experience of our customers.”“S-Assist is a complimentary service which offers quick access to vehicle features, troubleshooting and driving tips on customers’ smartphones. It brings real-time information to customers for their vehicle-related queries,” he said.

Maruti Suzuki NEXA customers will be able to access the feature through the “Maruti Suzuki Rewards” mobile app available on both iOS and Android devices. The S-Assist is available free of cost to Maruti Suzuki NEXA customers.




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